An international food processing company greatly improves the accuracy and effectiveness of its targeted marketing campaigns by using Cloudera distribution of Apache Hadoop (CDH) to develop in-depth segmentation of consumers who purchase cold cut products.
The customer segmentation is built from various data sources: consumer demographics, responses to surveys, previous purchase history, and more. The company uses its increased marketability from the consumer segmentation to more accurately market cold cut products to targeted groups, predict customer purchasing trends, and increase profits.
