Intel and Cloudera Improve Company’s Social Media Marketing Dashboard and Drive Down Costs

An international food processing company will save $1 million over five years and improve its marketing staff’s understanding of customer activity by using Cloudera to create a marketing data lake that links customer behavior and social media activity. Keeping this functionality in-house allows the Company to market more effectively, sell information to customers, and eliminate third-party information aggregation fees.
 

Download complete Solution Brief (PDF): DownloadIntel and Cloudera Improve Company’s Social Media Marketing Dashboard and Drive Down Costs.pdf