Media processing is one of the hottest applications in the IPDC field especially for video and image processing which consumes lots of computing resources as well as storage. Media Service Providers have been devoted to improving the computing servers’ efficiency, especially for the video transcoding, analysis, and searching, streaming related workloads. In this paper, we analyze the architecture and platforms for the most popular media applications, figure out the performance bottleneck and propose technical solutions based on both of Intel® CPU and GPU platforms. We further investigate the media cloud trend and direction, illustrate in details how to take full advantage of Intel® Architecture® platform’s capabilities to achieve excellent performance.