Email Marketing Made More Affordable, Simple, and Effective
With the ever-evolving presence of cyberspace in our lives, regular mail has almost become obsolete. We may still receive some paper coupons, catalogs, or junk mail, but a great deal of promotional information received has transferred from our mailbox to our inbox.
Over approximately the past 15 years, companies have saved a lot of time and money by focusing more on email marketing communications. Businesses have recognized the importance of this aspect in defining integrated marketing campaigns. While it’s true that like snail mail, emails are usually skimmed by recipients, studies show that email campaigns have a higher ROI than those of traditional mailings. Of course, the target audience and actual products are a huge factor, but there is no denying that email marketing is a fast and effective route to take in getting the word out about businesses, products, and special events or promotions. Emails are also easily tracked to quickly determine metrics and therefore the audience response.
Most business owners of small to mid-sized companies recognize the importance of email marketing efforts to drive business development. Oftentimes, such companies may not have the budget to hire an internal marketing team or to outsource such projects to an agency. Thanks to recent technological advances, there are solutions that do not require a big investment for these companies.
NewsTurbo Pro by zebNet* provides an opportunity for small and medium-sized businesses to help address the necessity for effective email marketing. It is a comprehensive newsletter software solution that offers easy-to-use features, providing a direct customer experience on the latest mobile devices. Users can easily create their own newsletter layouts and designs, taking advantage of features such as an integrated link checker that proofs all embedded hyperlinks and URLs. This helps avoid distribution of outbound communications with non-functioning links.
The advanced options of NewsTurbo Pro include management of mailing lists subscriptions so that they are always current with the latest subscriber information. Bounce-back emails are handled automatically so there is no need to manually remove invalid email addresses from the lists. The software even allows users to schedule newsletter distribution in advance.
For small to mid-sized organizations with limited resources that recognize the business development opportunities with an effective email marketing campaign, NewsTurbo Pro could be a first step to consider. NewsTurbo is now optimized for Windows* tablets powered by Intel® Atom™ Processors, and can be downloaded here: http://download.zebnet.co.uk/newsturbo_pro_full_installer_intel2in1.exe.
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