Every day, our team spends hours reading the latest on app development, user experience, monetization, marketing and more. We learn new things, debate how successful a new strategy may be, and take meticulous notes on particularly insightful ideas. So when we come across a really interesting read, we like to share it.
Check out these articles to see what we thought was interesting in the world of app development in April.
Case Study - How Laura Roeder Built Her 'Edgar' App to $150,000 Monthly Revenue in 13 Months
This is an excellent study on how Laura Roeder took her “Edgar” app to mass profitability in 13 months, without ever using a “freemium” model. She implemented modern marketing strategies like email marketing and list building to grow her audience, focusing not only on initial acquisition but also user opt-in rates and user engagement. It’s not just about the app anymore – how you market it is just as important.
App Store Optimization - Your Guide to Hacking The App Store’s Search
Getting discovered in an app store can be daunting given the trends in today’s market. According to comScore, an average U.S. user downloads just three new apps per month, whereas data provided by Pocketgamer.biz indicates that developers submit over 1,000 apps in the Apple App Store per day. Check out this article to figure out how you can make your app stand out from the crowd today.
Market Trends - Mobile app stats & growth trends you need to know (infographic)
It’s always good to stay on top of industry trends. Take a look at this infographic to get a glimpse into what you can expect for the rest of 2016 – in the last year alone, global mobile app store downloads are up 33% and will more than double between 2015 and 2020. That’ll make a huge impact on the market, and how your app succeeds moving forward.
App & User Engagement - App Engagement & Growth Are The Core Metrics to Focus On
Everyone tells you to focus on analytics, but which ones should you track? As the title indicates, author Bogdan Ianatiev says app engagement rates and growth are the only two metrics you need to worry about. He gives a great overview of how app developers and marketers should focus on getting user attention through different social media channels, and that in this day and age, attention is key.
App Downloads - 10 App Experts Share Their Top Growth Hack for Increasing App Installs
Whether you’re launching a new app or are running a season app download campaign, this article provides great insight and numerous strategies to increase your app installs. Full of expert industry advice and resources learn more about “app went free” campaigns to leveraging “analytics and app description optimization” to your apps benefit. If nothing else, you’ll get a solid list of people to follow on Twitter for constant words of wisdom.
Did you read anything interesting this month? Share the link in the comments below!