Every day, our team spends hours reading the latest on app development, user experience, monetization, marketing and more. We learn new things, debate how successful a new strategy can be, and take meticulous notes on particularly insightful ideas. So when we come across a really interesting read, we like to share it - with our colleagues, and with our developers.
Check out these articles to see what we thought was interesting in the world of app development this month.
1. Google Think: Designing For Mobile Micro Moments
Google put together this comprehensive overview of how to consider designing for moments of engagement with mobile users throughout their app experience and user journey. Great coverage of topics like App Navigation & Exploration, In-App Search and Commerce & Conversions.
This is a fun read, narrating the world mobile app developers current live in and what the industry can do to enhance apps in order to counteract some of the latest trends and statistics. The author highlights the need for better user data, better native advertising and more opportunities for seamless advertising. It’s a great snapshot at some of the issues developers are facing once their app hits the market.
3. Top App Monetization Strategies That Work for App Developers
Another great overview of app monetization strategies to consider. This paired with our article on Why You Shouldn’t Wait to Think About Monetization should saddle you with a decent understanding of how you could monetize your app, enough so to make a decision about what strategy would suit you and your audience best.
4. The Complete List of User Experience Resources & Tools
This is a great piece that has over fifty excellent tools you can use to create a better user experience for your app and your customers. There are some crazy statistics out there, especially around UX. Consider this – the average app loses 77% of users within three days, and within 90 days, they’ve lost over 95%.[1] Consider upping your UX game with some of these tools and resources.
5. Tap That App: How To Market Your App For Serious Success
One of the biggest hurdles after you launch your app is getting users – i.e. marketing. There are many different ways to go about marketing your app – Facebook, Twitter, Instagram. But this article focuses on one channel that many of us don’t always think of when it comes to app marketing – email campaigns. The methods in here are a bit more advanced, but it’s a good read if you’re getting to the marketing stage of your app and want to make an impact.
What was the most interesting thing you read this month?